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    Case-single
    Launching a Revolutionary Sliding Door System Using AI

    Door sliding systems Promo

    Brand name:
    Innovative Sliding Solutions Provider
    Industry:
    Aluminium Partitioning and Sliding Door Systems
    Campaign Goal:
    To create an innovative, high-impact promotional video that highlights Silencio’s ability to eliminate disruptive noise, using modern AI technology
    Services:
    Creative Product Launch Video Campaign

    The brand

    About

     

     

    In the dynamic world of interior solutions, where innovation and practicality collide, a leading Australian manufacturer has emerged as a pioneer in top-tier sliding systems. Hailing from Australia, this company has redefined how spaces are crafted, delivering aluminium partitioning and sliding door systems that stand out for their excellence.
At the forefront of their offerings is Silencio, a groundbreaking sliding door system that leads the industry with its exceptional acoustic isolation, boasting an impressive RW36 rating. Designed to silence even the most disruptive environments, Silencio represents the pinnacle of soundproofing technology, making it a go-to choice for offices, homes, and commercial spaces seeking tranquility without sacrificing style. This Australian innovator recognized the need for a product that not only performs but sets a new standard, and Silencio delivers just that.

     

     

     

    Article 3

     

    To introduce this game-changing system to the market, the company sought a bold campaign that would highlight its unique value. They turned to us to craft a promotional narrative that would showcase Silencio’s ability to transform noisy spaces into havens of peace. “We wanted a launch that would make people feel the difference silence can make,” their founder, an architectural visionary, explains. “It’s about more than doors—it’s about creating environments where people thrive.”

    There was a MATCH, and our values aligned with the company that gave us this order.
VALUES: ambitious / trend-savvy / professional / open to new solutions / experimenting with formats.

     

    Why did our values align?

    Because they are innovative and the first in the door market in Australia, and we came up with an innovative approach and move forward with technologies that are currently trending in the media market.

     

     

    About

    The Challenge: Creating a Viral, AI-Driven Lion in Just 4 Weeks

    For Silencio’s launch, the company wanted a strong brand mascot: a lion. But this lion wasn’t an adversary—it was a symbol of noise, representing the disruptive sounds their system was designed to eliminate.
    The original idea: Feature a real lion storming an office, only to be silenced by Silencio.

    The problem:

    • Logistical nightmare – Training, permits, and safety concerns.
    • Ethical concerns – Using live animals could spark backlash.
    • Time & cost issues – A real lion would exceed budget and the 4-week deadline.

     

     

     

     

    We considered traditional 3D animation (like The Chronicles of Narnia) but rejected it—it risked looking too artificial, polished, and disconnected from the campaign’s raw energy.
    The challenge? Create a lion that felt alive, engaging, and emotionally compelling—all within a tight timeline.

    The Solution

    Added details on AI approach

    To meet the campaign’s ambitious goals, we turned to cutting-edge AI technology to create a hyper-realistic lion—a solution that was faster, cheaper, and more visually striking than traditional CGI.

     

    Instead of manually designing a 3D lion from scratch, we:

    • Trained AI models on high-resolution lion footage for lifelike movements and textures.
    • Used generative AI to create realistic fur, muscle motion, and facial expressions.
    • Integrated AI-assisted animation to ensure the lion’s interactions with the environment felt natural.

    Why AI? This approach delivered a lion that was photo-realistic, emotionally expressive, and cost-effective—without the risks of live animal filming.

    The Process:

    Added strategic impact & engagement data

    The Silencio campaign delivered beyond expectations, turning a complex product launch into a viral success. The final package included:

    • 48-second cinematic promo – Full lion-to-silence transformation, driving brand awareness.
    • 29-second social media cut – Optimized for high engagement & shares.
    • 14-second TikTok & YouTube Shorts version – Designed for quick, viral traction.

    Performance Highlights:

    • +270% engagement boost compared to past campaigns.
    • High social media shareability, generating organic reach.
    • Scroll-stopping storytelling—users were hooked from the first roar to the last silence.

    Lessons Learned & Future Applications

    This project proved that AI-driven storytelling isn’t just futuristic—it’s happening now. The campaign’s success highlights three key takeaways:

    1. AI can dramatically cut production costs & time—without sacrificing creativity.
    2. Modern audiences crave unexpected, disruptive visuals—AI gives brands a new way to deliver them.
    3. Strategic AI integration isn’t about replacing creativity—it’s about enhancing it.

    For future campaigns, AI will remain a game-changer, allowing brands to create high-impact content faster and more efficiently than ever before.

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